文章摘要
张海生,吴朝平,蔡宗模,杨慷慨. 学术期刊媒体融合发展的逻辑、模式与实践. 中国科技期刊研究, 2018, 29(9): 875-881
学术期刊媒体融合发展的逻辑、模式与实践
Logic, mode, and practice of media convergence development of academic journals
投稿时间:2018-03-01  修订日期:2018-06-13
DOI:10.11946/cjstp.201803010173
中文关键词: 学术期刊  媒体融合  内容生产  知识供给  定点推送  差异服务
英文关键词: Academic journal  Media convergence  Content production  Knowledge supply  Fixed-point promotion  Differential service
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基金项目:重庆市高校期刊研究会科研重点资助项目“信息化背景下学术期刊生态位构建的理论与实践”(CQXK2016-5)。
作者单位E-mail
张海生 重庆文理学院期刊编辑部重庆市永川区红河大道319号 402160 490150621@qq.com 
吴朝平 重庆文理学院期刊编辑部重庆市永川区红河大道319号 402160  
蔡宗模 重庆文理学院期刊编辑部重庆市永川区红河大道319号 402160 419106979@qq.com 
杨慷慨 重庆文理学院期刊编辑部重庆市永川区红河大道319号 402160  
中文摘要:
      【目的】 探索学术期刊内容生产、知识供给、定点推送和差异服务的深度融合之道。【方法】 通过文献研究法、访谈法以及对国内个别学术期刊媒体融合的实践分析,探索学术期刊媒体融合发展的新模式。【结果】 在媒体融合发展逻辑的指导下,学术期刊应积极顺应媒体融合之大势,主动关注领域重点、热点及前沿学术议题,抢占先发优势,积极谋求权威媒体的间接传播,拓宽信息传播渠道,开展多种数据格式的网络出版,实现信息定点推送和差异服务,以建构“学术期刊+移动互联网+服务”的“121”融合模式,构筑“作者—读者—编者”之间障碍实时交互机制。【结论】 学术期刊媒体融合的“121”模式能够有效推动学术期刊媒体融合进程,实现学术信息的广泛传播。
英文摘要:
      [Purposes] This paper aims to explore the deep convergence of content production, knowledge supply, fixed-point promotion, and differential services in academic journals. [Methods] Through the methods of literature research, interview, and the practical analysis on media convergence of individual academic journal in China, we explored a new model of the development of media convergence in academic journals. [Findings] Under the guidance of the development logic of media convergence, academic journals should actively conform to the trend of media convergence, seize the first-mover advantage through proactively focusing on academic issues and hot topics of the field, actively seek the indirect dissemination of authoritative media, broaden the way to spread information, launch a variety of data formats for online publishing, and realize the fixed-point promotion and differential services of information to construct the 121 convergence mode of academic journal plus mobile internet plus service, so as to build a real-time interactive mechanism with barrier free among the authors, readers, and editors. [Conclusions] The 121 model of media convergence in academic journals can effectively promote the media convergence process and realize the widespread dissemination of academic information.
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